Many people think website marketing is only about putting up a website, selecting a hand full of key
words and or search terms and sitting back and watching the money roll in. If that's what you think
then this section is definitely for you.
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Stay in Touch to Increase Revenue

In school science class we learned that it takes more energy to set something in motion than to keep it in
motion. By the same token, most business people have learned that getting new customers takes much
more effort (motion) than keeping the old ones. Business people also know that the first sale is only a small
portion of a customer's overall value.

To keep existing customers buying, pay particular attention to their needs by delivering outstanding service
and products, take every opportunity to promote additional sales by continually promoting new products
and services to them. Stay in touch and be sure to listen, those old customers you worked so hard to get
will reward your efforts and increase your revenue with much less effort.