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Internet And Business Online – The Act Of Interdependence
By: Scott Lindsay

The best role of business online is that of interdependency. We’ve all heard the old saying, “No man is
an island.” When it comes to online business this is especially true.

If a business owner who takes their business into the online world determines they will be self reliant and
never accept the help of anyone then that individual will not be in business long enough to change their
minds.

It is accepted fact that the greatest tool for long-term exposure to your website is through Search Engine
Optimization (SEO). Without it potential customers can’t find you. It is unreasonable to expect that you
can adequately develop a website without optimizing your website for the best possible search engine
ranking.

Search engines also place a high value on sites that have links placed on existing sites. These ‘backlinks’
demonstrate to search engines that others trust your site. By placing your link on their website these
other businesses indicate a trust and recommendation for your site.

In effect the two strategies listed above rely exclusively on what others can do for you when it comes to
your online business.

Shirley Temple once proclaimed in her movie Rebecca of Sunnybrook Farm, “I’m very self-reliant.”
American westerns are filled with lines dealing with pulling yourself up by your bootstraps and holding
down the fort. Many of us have grown up to believe if we want something done right we have to do it
ourselves.

This thinking is in opposition to the rules associated with an online business.

The online world can only exist because people share. Individuals share technology, but the also share
links, reviews, blogs, forums and a wide range of other marketing strategies that find a commingling of
interdependency.

In online business you are as dependent on others as they may be on you. Unlike the word ‘dependent’,
the term interdependent indicates a mutual dependency. In other words you are depending on others to
help provide links back to your site while they are equally dependent on you (or others) for the success
of their business.

Have you really taken a proactive approach to networking? It’s possible you are reading this today and
you’ve never considered asking someone else to place a link to your site on his or her online business
site.

It can feel awkward depending on others to achieve online success especially if you’ve been lead to
believe reliance on others is also a sign of imposing on their otherwise brilliant generosity.

I suppose it could be a deep-seated sense of pride that makes it hard to consider the need to ask others
for help. However, the truth is depending on others is really what has made the Internet possible. The
growth of this online world is comprised of a link of computers, networks and servers that are
connected in a way that provides the maximum benefit for all.

Building an online business can feel a bit like trying to build a house of cards. Without the ability to rely
on the other ‘cards’ around you it is virtually impossible to build.

Interdependence. This is the essence of online business.

About The Author

Scott Lindsay is a web developer and entrepreneur. Make your own website in just 5 minutes with
HighPowerSites at: http://www.highpowersites.com or Build A Website at:
http://www.buildagreatsite.com . Start your own ebook business with BooksWealth at:
http://www.bookswealth.com