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If you are new to the world of online business or have an interest in learning more about the exciting world of
website development and deployment then you may want to check out the terms listed here. We provide a
definition of the most common terms you'll be faced with. Once you understand the terms you will have the
basis for building a better and more successful website for you and your customer.
Web Terms and things you need to know to
build and manage a successful website
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Web Terms
Web Design Terms
Web Design Tools - Before you start to build a website you'll need to decide on the tool to use for the
design work. If you know HTML code well you can use a simple text editor like notepad but this would not
be the best method. There are many programs on the market that make web design much easier than writing
HTML code yourself. Some of the popular web design tools are Dreamweaver, Front Page, CoffeeCup,
ExpressionWeb and others. These tools make designing professional looking websites possible, but be aware
there is a learning curve for these programs. Mastering these tools will require a good deal of hands on
experience and time.
When looking for a web development tool there are two important functions that you will want to have. One is a WYSIWYG (What You See Is What You Get) editor. This allows you to see and manipulate the text and graphics about the screen in a visual manner. This eliminates the need for writing HTML code. The other must have function is an HTML editor. Although I just spoke about the wonderful use and value of a WYSIWYG editor there will be times when you have to manipulate HTML code. While WYSIWYG editors do a pretty good job they are not perfect. When an imperfect moment occurs you'll be able to correct or add the necessary code you need to complete your task.
A web design tool that we can recommend is XSitePro2. This tool has the features I mentioned above but also has many other great features that make web design much easier and quicker than other tools I've used. This tool requires less time and is easier to master than any other web design tool on the market.
HTML - (Hyper Text Markup Language) is the set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. The markup tells the Web browser how to display a Web page’s words and images for the user. Each individual markup code is referred to as an element (but many people also refer to it as a tag). Most elements come in pairs that indicate when some display effect is to begin and when it is to end.
HTML is the main programming used for creating websites. While HTML is great for displaying text and graphics it lacks the ability to create user interaction or dynamic display on the web page. There are many free plug in scripts available on the internet that can be easily added to a web page to provide special functionality and improve the value or usefulness of the site.
SEO - Search Engine Optimization (SEO) is a term used to describe the marketing technique of fine-tuning a Web site to improve its placement in the search results for Internet search engines such as Google and Yahoo. Getting your Web site at the top of search engine results greatly improves your chances of a shopper visiting your site. There are two factors that determine unpaid (organic) search engine results.
1. Traditionally, SEO refers to modifying the content and structure of a Web site’s text and page layout to improve the relevancy of your Web pages’ content for searched keywords. This is a free technique you can perform on your Web site. Once your pages are optimized, you submit your site for inclusion in search engine results.
2, “Link building” is a more complex SEO technique that attempts to increase ranking in search engine results by increasing the number of links to your Web site across the Internet, thus increasing the importance of your Web site as perceived by search engines. Many search engines view links to a Web site as “votes” for the importance of that Web site, and they display more important sites higher in their results.
For this reason, it is essential to establish relevant, quality inbound links to your Web site from other Web sites. Link building can be free or paid, depending on the Internet directory or Web site that provides the link.
Linking - Linking is the art of establishing a link from a relevant website to yours. This action plays a very important role in any search engine optimization activity. Without high-quality links connecting to your site, search engines are not likely to rank your site highly. In order to boost your page ranking, related websites must make links to your site. Now more than ever, major search engines place such a high importance on linking that without them no website, no matter how popular the product, will rank highly. For this reason linking with other websites is an important aspect of creating a successful website.
A word of caution, Beware of who you are linking with. For maximum benefit your link partners should contain content and subject matter that is relevant to your site. Search engines may look unfavorably on your website if it has been willy-nilly linked to irrelevant sites.
Scripts - A script is a list of programming commands placed within a section of HTML code that can add functionality or special features to a web page. Generally scripts are created by using a simple programming language such as Java Script.
Flash - Is a web based process or application used to create vector graphic based animations with full-screen navigation interfaces, graphical illustrations, and simple interactivity. Flash is generally used and found in the header portion of a web page. There have been however, complete web sites made from flash design. While flash websites make visually stunning sites they often miss the mark when it comes to converting visitors to customers.
CSS - Cascading Style Sheets is a data format used to separate style from structure on Web pages. Web sites are primarily made up of textual and graphical elements laided out in a way that make sense for the given topic. All these text and graphic elements have attached to them some sort of characteristic such as color, size, font type, etc. that becomes the style of the given object. These characteristics or style is defined in each and every instance when and where needed. If a new style is desired for a website then all styling in each instance has to be manually tracked down and changed.
With cascading style sheets, designers are able to use tags to reference a style rather than describe it at each instance. Then, when a style needs to be changed, only the referenced declarations need to be changed, not all of the instances where it is used.
CSS information may be contained on each Web page, called from an external file, or both. For sites with many style declarations, the centralized method (external file) offers the most potential efficiency gains in terms of site management.
jpg, gif, png - These are graphic file formats that work with all major web browsers. There are many file formats available but the internet has a requirement that graphic file sizes be as small as possible. In order to achieve smaller graphic file sizes these file formats (jpg, gif, png) use a built in function that compresses the data to reduce the overall file size. Compressed graphic files allow for faster downloads to a website while still offering a quality image.
Of the three file formats gif provides the poorest image quality but the smallest file size. If you have lots of graphics on a page gif would be the file type of choice. On the other hand if you have a limited number of graphic files then jpg or png would be the format of choice.
Copyright - Copyright is the ownership of an intellectual property within the limits prescribed by a particular nation's or international law. In the United States, for example, the copyright law provides that the owner of a property has the exclusive right to print, distribute, and copy the work, and permission must be obtained by anyone else to reuse the work in these ways. Copyright is provided automatically to the author of any original work covered by the law as soon as the work is created. The author does not have to formally register the work, although registration makes the copyright more visible. (See Circular 66, "Copyright Registration for Online Works," from the U.S. Copyright Office.) Copyright extends to unpublished as well as published works. The U.S. law extends copyright for 50 years beyond the life of the author. For reviews and certain other purposes, the "fair use" of a work, typically a quotation or paragraph, is allowed without permission of the author.
When looking for a web development tool there are two important functions that you will want to have. One is a WYSIWYG (What You See Is What You Get) editor. This allows you to see and manipulate the text and graphics about the screen in a visual manner. This eliminates the need for writing HTML code. The other must have function is an HTML editor. Although I just spoke about the wonderful use and value of a WYSIWYG editor there will be times when you have to manipulate HTML code. While WYSIWYG editors do a pretty good job they are not perfect. When an imperfect moment occurs you'll be able to correct or add the necessary code you need to complete your task.
A web design tool that we can recommend is XSitePro2. This tool has the features I mentioned above but also has many other great features that make web design much easier and quicker than other tools I've used. This tool requires less time and is easier to master than any other web design tool on the market.
HTML - (Hyper Text Markup Language) is the set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. The markup tells the Web browser how to display a Web page’s words and images for the user. Each individual markup code is referred to as an element (but many people also refer to it as a tag). Most elements come in pairs that indicate when some display effect is to begin and when it is to end.
HTML is the main programming used for creating websites. While HTML is great for displaying text and graphics it lacks the ability to create user interaction or dynamic display on the web page. There are many free plug in scripts available on the internet that can be easily added to a web page to provide special functionality and improve the value or usefulness of the site.
SEO - Search Engine Optimization (SEO) is a term used to describe the marketing technique of fine-tuning a Web site to improve its placement in the search results for Internet search engines such as Google and Yahoo. Getting your Web site at the top of search engine results greatly improves your chances of a shopper visiting your site. There are two factors that determine unpaid (organic) search engine results.
1. Traditionally, SEO refers to modifying the content and structure of a Web site’s text and page layout to improve the relevancy of your Web pages’ content for searched keywords. This is a free technique you can perform on your Web site. Once your pages are optimized, you submit your site for inclusion in search engine results.
2, “Link building” is a more complex SEO technique that attempts to increase ranking in search engine results by increasing the number of links to your Web site across the Internet, thus increasing the importance of your Web site as perceived by search engines. Many search engines view links to a Web site as “votes” for the importance of that Web site, and they display more important sites higher in their results.
For this reason, it is essential to establish relevant, quality inbound links to your Web site from other Web sites. Link building can be free or paid, depending on the Internet directory or Web site that provides the link.
Linking - Linking is the art of establishing a link from a relevant website to yours. This action plays a very important role in any search engine optimization activity. Without high-quality links connecting to your site, search engines are not likely to rank your site highly. In order to boost your page ranking, related websites must make links to your site. Now more than ever, major search engines place such a high importance on linking that without them no website, no matter how popular the product, will rank highly. For this reason linking with other websites is an important aspect of creating a successful website.
A word of caution, Beware of who you are linking with. For maximum benefit your link partners should contain content and subject matter that is relevant to your site. Search engines may look unfavorably on your website if it has been willy-nilly linked to irrelevant sites.
Scripts - A script is a list of programming commands placed within a section of HTML code that can add functionality or special features to a web page. Generally scripts are created by using a simple programming language such as Java Script.
Flash - Is a web based process or application used to create vector graphic based animations with full-screen navigation interfaces, graphical illustrations, and simple interactivity. Flash is generally used and found in the header portion of a web page. There have been however, complete web sites made from flash design. While flash websites make visually stunning sites they often miss the mark when it comes to converting visitors to customers.
CSS - Cascading Style Sheets is a data format used to separate style from structure on Web pages. Web sites are primarily made up of textual and graphical elements laided out in a way that make sense for the given topic. All these text and graphic elements have attached to them some sort of characteristic such as color, size, font type, etc. that becomes the style of the given object. These characteristics or style is defined in each and every instance when and where needed. If a new style is desired for a website then all styling in each instance has to be manually tracked down and changed.
With cascading style sheets, designers are able to use tags to reference a style rather than describe it at each instance. Then, when a style needs to be changed, only the referenced declarations need to be changed, not all of the instances where it is used.
CSS information may be contained on each Web page, called from an external file, or both. For sites with many style declarations, the centralized method (external file) offers the most potential efficiency gains in terms of site management.
jpg, gif, png - These are graphic file formats that work with all major web browsers. There are many file formats available but the internet has a requirement that graphic file sizes be as small as possible. In order to achieve smaller graphic file sizes these file formats (jpg, gif, png) use a built in function that compresses the data to reduce the overall file size. Compressed graphic files allow for faster downloads to a website while still offering a quality image.
Of the three file formats gif provides the poorest image quality but the smallest file size. If you have lots of graphics on a page gif would be the file type of choice. On the other hand if you have a limited number of graphic files then jpg or png would be the format of choice.
Copyright - Copyright is the ownership of an intellectual property within the limits prescribed by a particular nation's or international law. In the United States, for example, the copyright law provides that the owner of a property has the exclusive right to print, distribute, and copy the work, and permission must be obtained by anyone else to reuse the work in these ways. Copyright is provided automatically to the author of any original work covered by the law as soon as the work is created. The author does not have to formally register the work, although registration makes the copyright more visible. (See Circular 66, "Copyright Registration for Online Works," from the U.S. Copyright Office.) Copyright extends to unpublished as well as published works. The U.S. law extends copyright for 50 years beyond the life of the author. For reviews and certain other purposes, the "fair use" of a work, typically a quotation or paragraph, is allowed without permission of the author.
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