Web Hosting - Web Design

Seven Pages Your Website Should Have
Submitted By Woody Longacre

Many times we have all come across business websites that lack fundamental information which is critical to
the success of the site. If your intentions are to be successful, and I think they are, make sure your site has
these 7 vital pages.

Testimonials: There is nothing more powerful then the comments of your satisfied customers. You should
solicit feedback from your customers and include the positive comments on a testimonial page.

FAQs : A list of commonly or routinely asked questions with the answer is a convenience to the user and a
time saver for both you and the user. Customers like the idea of being able to get answers to simple or
common questions without the burden of having to send an email or make a time consuming phone call.

Sign up: This one should be a priority for all business oriented websites. Have a section on a page or a
separate page where users can provide their name and email address. Normally users won't give this
information for free so offer something of value in exchange. A product, a prize, free download of relevant
information, or anything that you are willing to give. Just make it a useful item. The email addresses you obtain
become potential future customers, don't overlook this opportunity to build a list
.
Contact Us: All business websites should have a Contact Us page that provides a complete set of contact
information. This should include local, long distance, and toll free phone numbers - complete business name
and mailing address and email addresses of service, sales, support, and management personal as appropriate.
Customers want to know that they can contact someone with questions, concerns or problems.

About Us: Customers want to know that there are real people at the XYZ products company. As a
business owner it is not practical for you to get to know all your customers but it is normal for customers get
to know you. Keep your About Us page simple and informative, provide basic company history and
background. A picture of the owner or owner and staff has a huge appeal and really makes a statement of
trust and openness to the customer.

Acknowledgement: This is a Thank you or Confirmation page that a customer is returned to after
placing an order, leaving a comment, or signing up for your newsletter. Often websites will just take the
customers information and be done with it. An acknowledgement is a common courtesy that adds
professionalism to your website.

Privacy: With the fear of identity theft so prevalent in our society people want to know that their
information is secure and safe. Provide a privacy statement that defines your policies with regard to personal
information gathered at your site. This of course must include credit information. Oh and make sure you
adhere to your own privacy policy.