SEO Code of Ethics

We support the SEO Code of Ethics provided by the well-known industry expert Bruce Clay and
his company. This perfect collection of rules can be found at www.bruceclay.com and we provide
a copy here for your reference.

Code of Ethics
Whereas all parties are working towards presenting relevant and high quality information in an
easy to use format to information seekers and, whereas SEO practitioners are being contracted to
assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are
voluntarily adhering to the below SEO Code of Ethics:

No SEO practitioner will intentionally do harm to a client. This involves the continued use of
any technology or procedure (without appropriate care) that is known to result in having the
client site removed from search engine indexes or directories or rendered inoperative. Questionable
adherence to standards must be addressed via the Robots Exclusion Standard.

No SEO practitioner will intentionally violate any specifically published and enforced rules
of search engines or directories. Should rules and guidelines change (as they often do), the
SEO practitioner will promptly take action to comply with the changes as they apply to all clients.
Where rules and guidelines are unclear, the SEO practitioner will seek clarification and await
approval from the appropriate search engine before continuing to utilize potentially harmful
technology or procedures.

No SEO practitioner will intentionally mislead, harm or offend a consumer. All individuals
utilizing a search engine to visit a site will not be misled by the information presented to or by the
search engine or harmed or offended upon arrival at the client site. This includes techniques like
"bait and switch" where the client page does not substantially contain and is not clearly
associated with the optimized phrase or may be reasonably offensive to targeted visitors.

No SEO practitioner will intentionally violate any laws. This involves the deliberate and
continued violation of copyright, trademark, servicemark or laws related to spamming as they may
exist at the state, federal or international level.

No SEO practitioner will falsely represent the content of the client site. This includes the
practice of presenting different versions of Web pages to different users except where that
information is altered solely to meet browser specifications and needs, sensitivity to regional
factors such as language or product specific needs. In general, ALL requests for a specific URL
should be served identical HTML by the Web server.

No SEO practitioner will falsely represent others work as their own. This includes the taking
of work from others in whole or in part and representing this work as their own. The SEO
practitioner may not make verbatim copies of the work of others (instead of authoring original
work) without the prior consent of the other party.

No SEO practitioner will misrepresent their own abilities, education, training, standards of
performance, certifications, trade group affiliations, technical inventory or experiences to
others. This includes quantifiable statements related to project timetables, performance history,
company resources (staff, equipment and proprietary products) and client lists. Guarantees will be
restricted to items over which the SEO practitioner has significant and reasonable control.

No SEO practitioner will participate in a conflict of interest without prior notice to all
parties involved. This includes the practice of choosing to emphasize one client over another in
competing keywords because there is more personal gain for the practitioner. All clients are
treated equally and all will receive equal best effort in their Search Engine Optimization.

No SEO practitioner will set unreasonable client expectations. This includes the practice of
accepting more than a reasonable number of clients competing for the same keywords and
implying that all will be in the top positions in the search engines. This also includes the implication
that results can be obtained in an unreasonable amount of time given the known condition of the
search engines, client site and competition.

All SEO practitioners will offer their clients both internal and external dispute resolution
procedures. This includes the publishing of address and phone numbers on primary Web pages,
the inclusion of third-party dispute resolution links prominently placed within the practitioner’s
website and contracts that include sections discussing dispute resolution.

All SEO practitioners will protect the confidentiality and anonymity of their clients with
regards to privileged information and items implying testimonial support for the SEO
practitioner. All staff of SEO practitioner shall be bound to protect information that is not
generally known as it may harm the client. The SEO practitioner will not include the publishing of
testimonials and proprietary logos of client lists, press releases and other collateral discussing the
client without explicit approvals.”

The Web Hosting Goods Store makes every possible effort to comply with this code and will
endevor to keep our sites, services and our clients sites compliant with honest SEO/SEM
techniques. We will not willingly or knowingly engage in "Black Hat" SEO technques in any way to
gain an unfair SEO advantage for our clients.