Web Hosting - Misc Web Tips

Jot This Down: Why Brick-and-Mortar Stores Need Websites Too

There are dozens of reasons ANY business can benefit from having a website. One of the biggest?
Because your customers are researching their purchases online BEFORE they head to your store.

According to an Accenture survey, 68 percent of shoppers compare prices online before heading to a
physical store to shop.

It doesn't matter if you sell vacuums… or cupcakes… or sweaters. A large chunk of your potential
customers are online, looking for places where they can buy those things for themselves. And if you
don't have a website - and one that clearly states who you are, what you sell, and where you are -
those prospective customers are going to buy from someone else.

[Source: e-tailing.com]

Do Your Potential Customers Forget About You?
Posted by Tom Kulzer (AWeber CEO)

Your web business probably gets product inquiries from potential customers around the globe.
Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as
quickly as you can. You know that you can drastically increase the likelihood of making a sale by
satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further
information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable
prospect slip from your grasp! This is a potential customer who may have been very interested in your
products, but who lost your contact information, or was too busy to make a purchase when your first
message reached him.

Often, a prospect will purposely put off making a purchase, to see if you find him important enough to
follow up with later. When he doesn’t receive a follow up message from you, he will take his business
elsewhere.

I think you can understand the point. Continue to follow up with additional information, use the
opportunity to turn this potential customer into a paying customer.

Browsing for Browsers
By Woody Longacre

It wasn't long ago that there was only one internet web browser that ruled the market, can you guess
which one it was? Today however competition has risen that may be giving good ole Microsoft a run
for the money. We no longer have to settle for "IE" as the De Facto standard. Today there are other
web browsers that are every bit as good. If you want to try a new web browser then check these out.
Oh by the way, these are free and easily downloaded and installed.

http://www.mozilla.com/en-US/firefox/

http://www.opera.com/

http://www.apple.com/safari/

http://www.maxthon.com/

If you are a web designer this may not be good news for you. To be thorough we now have to test our
website designs on all these browsers. The good news, you'll find that your site for the most part will
function, and display correctly and consistently among the different browsers. However, there is
invariably some differences that may require code tweaks to your website.

Fresh Content to Improve Search Engine Rankings
By Woody Longacre

Most search engines, including Google and Yahoo, use web site content as an important factor in
determining search engine rankings. Adding fresh and related content to your web site is an important
search engine optimization (SEO) task which can only help your rankings. The internet is full of free
article services that allows you to instant access to thousands of relevant articles for your web site. You
can control which articles are added, according to category, keywords and subject matter. Take a few
minutes once a week or at least monthly to add some fresh content to your site. Search engines and
visitors alike will reward you for your effort.